Role
Produces digital and print assets for all go to market efforts. Delivered hundreds of OOH digital and print campaign assets for Square Marketing and Sales teams. Delivered web, built emails, paid media and social assets. Adapt imagery and localize content across international channels. Built webpages alongside engineers. Create new imagery and assets within Square’s exisiting design language – Assist Art Directors on campaign photoshoots.
- Built and maintained Square for Retail page for US, Canda, Spain, France, Ireland, and Japan
- Built using Contentful, created all image assets.
- Helped developed The Check Out
- Worked along side Product designers in distilling keep product features and new functionality into abstracted UI short animations.
- Created One Pagers for each merchant category code Square
- Digital and Print versions for sales and marketing teams.
- Created hundreds of digital and OOH units for hardware campaign across Australia.
- Assisted on set for Epicurean Trader Case study
- Helped Art Directors in creating shoots to use for upcoming hardware launch.
This launch comes two years after its last update, and now consists of 12 personalized emails and 5 in-app messages. Sellers will receive a custom series of messages depending on their profile and behavioral data, as well as celebratory messaging when a Seller accepts their first payment. This project was broken into three phases: audit, recommendation, and execution.
Visual Browse will allow sellers to visually organize the things they need to access quickly and often. By moving to a grid we also re-introduce a familiarity that Sellers have with not only our current Square products such as SPOS and Restaurants, but with our competitors such as Shopify, Shopkeep, etc.
The 2023 Retail campaign, specifically targeting retailers across the US and Canada. This year’s campaign aims to build on our brand familiarity and consideration for retailers by prioritizing a more upmarket audience. Our campaign focuses on demonstrating how Square’s high-quality solutions are designed to tackle the challenges that upmarket retailers face today.
The Check Out – A retail release by Square, our first run at creating a single compelling narrative and visual identity to announce a set of 20+ audience-forward features grouped by theme and activated through owned and earned channels.
Why is this work important?
Sellers are busy running their businesses and can’t keep up with the frequency of our updates causing them to miss useful features entirely or not comprehend the true value of our offering. Additionally, Releases builds brand equity with existing + prospective sellers, and the industry at large, garnering a prime opportunity to position ourselves as industry leaders. In an audience-centric Square, this GTM style captures features being shipped across horizontal + vertical teams and brings together a cohesive story for how we’re delivering for a specific audience.
Stefania Mercante 