This campaign aimed to improve brand perception by empowering sellers and highlighting their role as community anchors.

The campaign featured a diverse group of Square sellers — cultural influencers and local legends — deeply connected to their neighborhoods.

Digital and print campaign in 8 cities. Square unveiled a refreshed brand identity, tagline, and national campaign centered on one clear promise: See You in the Neighborhood. Inspired by the belief that thriving local businesses create thriving neighborhoods, the campaign highlights Square’s deep commitment to helping sellers become beloved neighborhood staples—from new ventures to iconic institutions.

When local businesses succeed, so do the communities around them – Square sellers are the catalysts for local economies. Their shops, restaurants, salons, and bars are the places where we gather, connect, and build—where culture, opportunity, and economic resilience start.